Car dealer who 'misdescribed' vehicles is sentenced

Oct 26 2012 By Camilla Goodman

A MANAGING director at a car sales company has been fined £1,000 for five charges after misdescribing the vehicles he was selling.

Asrar Ahmed, of Townsend Road, Chesham, has been fined a total of £1,000 on five charges under the Consumer Protection from Unfair Trading Regulations after Judge Moss passed sentence at Aylesbury Crown Court last Thursday (October 25).

Ahmed was found guilty by a jury at Aylesbury Crown Court on September 21.

The case, brought by Buckinghamshire County Council Trading Standards, alleged Ahmed misdescribed cars he was selling through his company Kars.co.uk, trading as Great Missenden Trade Centre and Chesham Trade Centre, based in Chesham and Great Missenden.

The judge made compensation orders totalling £1,268 to three of Mr Ahmed's customers.

The jury also found Kars.co.uk guilty of five charges under the Consumer Protection from Unfair Trading Regulations but Judge Moss imposed no penalty on the company.

The prosecution was awarded £14,000 towards costs Ahmed was ordered to pay a victim surcharge of £15.

Cabinet member for community engagement Martin Phillips said: "Trading Standards work hard to ensure that consumers get a fair deal and that traders act in accordance with the law."

Ahmed was found guilty of two counts of being a director of a company engaging in an unfair commercial practice which is a misleading action, one count of being a director of a company engaging in an unfair commercial practice which contravenes the requirements of professional diligence and is likely to materially distort the economic behaviour of the average consumer, one count of being a director of a company engaging in an unfair commercial practice which hides material information and one count of being a director of a company engaging in an unfair commercial practice which provides material information in an untimely manner.